About

Someone once said, "Life is too short to have bad wine" and here I was wanting to have good whiskey. And write. 

Precisely what made me spend over twenty years in advertising. 

Years that have been interesting and were enriched by so many people I worked with in Ushak Kaal, Contract, Bates, JWT, FCB Ulka and Leo Burnett.

Where I created work for brands like PVR Cinemas, Nokia, Carrier ACs, Slice, Mirinda, Tropicana, Mountain Dew, Hero Motocorp, Airtel, GSK, HCL, makemytrip.com, Tata Salt, Thums Up, Maaza, Minute Maid, Saint Gobain and Amazon.in. to name a few.

Some pieces helped me build brands and grow sales. Some got me better jobs and bigger monies. And then some got me metals at Abbys, Adfest, D&AD, New York Festivals. Here's hoping for more.